Salford parents are reacting to news that numerous retailers are now refusing to sell certain energy drinks to people under the age of 16.
After speaking to various groups of people in the community, statistics showed that half of participants agreed with the campaign. Whilst others raised their concerns, after rumours of independent shops struggling with profit loss and backlash.
In a poll on Twitter, 60% of people agreed that the ban is the right thing to do for young people:
Do you feel that banning Under 16's from buying energy drinks is reasonable?
— Rebecca Simms (@BeccieSJourno) March 6, 2018
Retailers will limit the sale of energy drinks containing more than 150mg of caffeine per litre to under-16s in the area.
The banning of selling these energy drinks to consumers under 16 follows on from Jamie Oliver’s #NotforChildren campaign which advises supermarkets to join the fight to make the younger generation healthier.
According to Oliver on his website, “a typical energy drink contains 27.5g of total sugars in one 250ml can – equivalent to almost seven cubes of sugar. This is more than a child aged seven to 10 should consume in a whole day!”
On the 1st March. Aldi, Lidl and The Co-op were the first to implement the changes.
Waitrose, Asda, Morrisons and Boots joined later on in the week on the 5th March.
Tesco however, will enforce this from the 26th March.
— Jamie Oliver (@jamieoliver) March 4, 2018
— GeekKraft (@GeekKraft) March 4, 2018
There are numerous other campaigns which encourage children to avoid drinking sugary drinks such as GULP (Give Up Loving Pop), run by Food Active who recently spoke to Quays News about their intentions.
“It can affect children’s concentration which is really important in school but in the long-term, you’ve got much more unpleasant things such as weight gain, type two diabetes and also the big one at the moment-which is poor dental health.”
“A new study out recently shows that 170 children a day are going to hospital to get their rotten teeth out and a lot of dentists are contributing that to excess consumption of sugar.”